Magazine - Key Media Concept

Mast head - The Mast head is the main title. It is usually at the top left, as many people begin to read from that side. It will be bright, bold and the largest font on the front of the magazine cover. It is easily placed so that your eyes meet with it, and also to display good advertising so that it will stand clear to other people in, for example: a shop window/shelf. This is because the title exposes itself from the other magazines/newspapers etc, which may be cluttered around that particular magazine, as the title is displayed at the top.

Price - It is hidden on the magazine, an extremly small statistic. This is because the brand does not want to attract the reader to, for example: an extremly high price, as some people may disagree with it. The person could change their mind about purchasing, which could lose a lot of the magazines main audience.

Barcode - Every magazine contains a Barcode, so that the reader can purchase the magazine.

Feature Article Photograph - This instantly clarifies that it is the top story, as it has it's own large advertisement. It immediately explains to the reader that it is the main article throughout the whole magazine as it stands out the most, above the rest of the information that the reader is given on the front cover, explaining that it was obviously slapped on the front page for a specific reason. This can be to attract the key audience. For example: A large photograph which covers the front page with Batman, to promote 'The Dark Knight'. The Batman Saga is highly popular, and this could connect the fans of the audience to the magazine, as they're attracted by the photograph.

Main Cover Line - Bigger/brighter fonts with less information, to give you a quick overview of what the magazine will contain from that certain weeks main issues, and gossip etc.

Cover Line - Extra information which is added onto the front cover, to show the reader that there is more that you can do, e.g puzzles and quizzes. Although, the cover line is presented smaller, as it is less important information. The magazine would tend to concentrate mostly on the main article, however the extras may still intrigue some of the audience, so they would have to keep other options availabe to acheive a broader and successful audience.

Plug - Is a selling point about what else could be in the magazine. For example: the magazine cover could contain a quote, which ends as a question or with an exclamation mark. This leaves the reader feeling engaged, wanting to purchase the magazine to find out more about that certain topic.

Puffs - Using powerful and attractive words, which will atrract the reader to the magazine. For example: 'exclusive', 'hot', 'new' and 'incredible'.

Strapline - This gives more information about the brand, to promote it.

Typeface/Point sizes - Fonts, colours etc.

Sans Serit - Smooth and formal writing.
Serit - Points, and sharper writing. Found in e.g. Newspapers.