Proposal - R&B magazine

My product is an R&B magazine, which will be used to encourage the consumer to a wide range of materials from the latest news in the R&B world.

The genre that I have decided to choose is R&B as I am generally not inspired by, nor am I interested in much music and I find Rnb to be one of the most-known type of music genres in informational terms, as it affects people's everyday lives and there is always something happening in the world of R&B. (For example: Rihanna)

The target audience for my music magazine will be aimed at young adults, because this is what an R&B magazine relates to the most, as adults and above are not interested within this boundary of entertainment because it does not fit within their specific generation or time. Young adults look up to the aspiring R&B artists of today as role models, therefore R&B magazines attract younger audiences so that they can follow in their footsteps, or simply catch up on the latest gossip involving R&B celebrities. Aswell as this, most R&B artists are either in their teenage years themselves or just above, so the younger generation can relate to their background, etc. as they are of a similar age, and being a young adult myself, I can write about the articles etc. in my magazine specifically for my target audience, as it is already coming from a young adults perspective (me).  

The purpose of my magazine is to outline the main storylines at the moment from the world of R&B to the audience using key media concepts, with some of these including photographs of famous celebrities and interviews. The concept of the magazine is to advertise the latest R&B material to persuade the consumer to purchase a brand-new R&B magazine.

The magazine will be produced at the 'Armthorpe, Media Industry'. This company offers a wide range of materials to be used specifically for my magazine, such as: Photoshop, which is the software that I will be using the most to produce many of the effects that are specific to my magazine, and provides me with photography equipment, such as: Green Screens, Lighting, and High-Definition Digital Cameras to take crystal-clear, enhanced photographs, and are equipped with tri-pods.

To help me with the magazine I will be conducting Primary and Secondary research so that I can grasp an idea of how I want my magazine to look, what the audience expect from a music magazine, and their buying behaviour towards them as a whole.

The total budget for my R&B magazine would range between £3,000 - £4,000 for printing and publishing etc.