Analysis of two front covers
VIBE Analysis:
VIBE Analysis:
Target Audience - The target audience for the VIBE magazine would be the people aged between 16 and 30, because they are the people who enjoy this generations R&B artists and music which the magazine advertise and are not affected by the use of explicit material etc. in this type of music and the information in the VIBE magazine itself. Adults and children would not be interested within this boundary of entertainment, as it doesn't fit within their genertaion or time. For example: Chris Brown, who is promoted as the feature article photograph relates to the 16 - 30 audience, as he is an R&B artist who fits into their generation and age group. Young adults look up to the aspiring pop artists of today as role-models, therefore VIBE are followed by a much younger audience so that the audience can follow in their footsteps, or simply catch up on the latest gossip involving R&B celebrities. Aswell as this, most R&B artists of today are either in their teenage years themselves or just above, so the younger audience can realate to their background etc. as they are of a similar age.
Mast Head - The mast head begins from the top left, as people begin to read from that side. The font is large and bright, with a luminous white colour so it will be extremly visible and attractive to the reader. The letters which spell out VIBEm is displayed in bubble writing to comprehend with the target audience (younger generation) so that the audience knows that it relates to them. The title is almost entirely covered by one of the top R&B artists 'Chris Brown' because he is a dominant R&B artist and is highly popular internationally, which will attract the reader from a shop window/shelf as it is what the reader will spot first. Both VIBE and Chris Brown mixed together on one cover will attract audiences alike, as they are both well-known and relate to each other.
Price - The price on the VIBE magazine is centred on the barcode, however it is presented small. This is because the company are a popular brand and will not want to attract the reader instantly to the price, if it is too high. It might not meet the expectations of the buyer, therefore VIBE would lose out on a lot of the magazines main/key audience.
Feature Article Photograph - VIBE immediately clarify that Chris Brown is the main article of the magazine, because he has his own large advertisement (photograph) as the front cover. The reader is informed instantly that Chris Brown is the main topic, because it stands out the most above the rest of the information and images etc. which is given on the front cover. The photograph will attract multiple teenage boys/girls to the image and the magazine, as Chris Brown is known to be highly popular amongst younger audiences with his latest songs and image. This will leave the reader engaged, as their favourite R&B artist is the main article of a a popular magazine, therefore it shows that it must be worth something if an extremely famous artist is presented on the front cover. This will make the reader want to purchase the magazine as Chris Brown is focused as the main protagonist of the front page and the feature article photograph. The photograph would especially attract the teenage girl sector of the audience as he could be, e.g. an idol, or teenage celebrity crush. To contrast with RnB's different artist backgrounds, some weeks, VIBE choose to show R&B women artists as their front cover and others of the men. This explains to the reader that VIBE's main audience isn't based on just one particular gender, as they use both male and female artists each week to please both, and ultimately explains to the reader that their magazines are not gender-biased.
Main Cover Line - The main cover line for the VIBE magazine is the text that reads 'IS THAT CHRIS BROWN?' which will attract the audience almost instantly. This is because Chris Brown is one of the most influencial and famous R&B artists of our generation, therefore VIBE would know that this would make a big impact on their fans sales. The words stand out a great deal, in some-ways it is more noticeable than the Mast Head. The main cover line is presented in the same colour as the Mast head so that they contrast well and do not clash. This could have also been done to explain to the reader that the article/topic involving Chris Brown is as dominant as the VIBE brand and title itself, therefore they choose to present this in the same colour as the title to display it's importance towards the magazine. The words 'CHRIS BROWN' are the overview of what the magazine will contain the most because it is presented as the main article, therefore the audience will know what to expect throughout the majority of the magazine.
Cover Line - The magazine gives a drop down list of cover lines all the way down the right-hand side of the front cover. An example of one of these would be 'Usher's exes'. This is extra information which is added onto the front cover, so that the reader can grasp a sense of what other storylines/features will be contained throughout the magazine. The word 'Usher' is presented in the colour Green to emphasize that it is to do with a famous celebrity (especially being R&B) and is displayed in this colour so that it stands out against the dark background, as the green is luminous.
Plugg - An example of a plugg from this magazine would be the quote towards the bottom left corner of the front cover which reads "I'M STILL A VIRGIN IN YOUR EYES..." This is a quote which continues on from the main cover line as it is a quote from Chris Brown related to the previous topic, with the reader being told this from the speech marks at each side and presented right underneath of the main cover line. This quote also features the word 'YOUR', however it is presented in italic writing to stand out and engage the reader to explain that it is involving the audiene in with the topic. The quote ends with an ellipsis, because the whole quote does not explain the full topic and will link to something else later on in the magazine so the reader would have to look inside to find out more, persuading them to purchase the magazine, concluding as the overall selling point.
Puffs - The front cover uses Puffs by using attractive and powerful words, such as: 'Rise', 'Fall', 'Mega', 'Best' and 'Debarge'. This will attract the reader as they make it sound as if VIBE is as dominant as the words and information that is used, which will persuade the reader to purchase the magazine.
Strapline - The strapline is at the very top of the front cover and explains more about the brand to promote it, by advertising extra information which is included with the magazine. For Example: 'COCAINE, HEROINE, PRISON, HIV... AND THE BEST LOVE SONGS OF THE 80's.' This is used to explain to the reader that there is more storylines, celebrities etc. which the magazine offers. For this issue, the strapline would be most beneficial to those who dislike Chris Brown who is promoted as the main article/photograph, because the reader is informed that there are more storylines and activities etc. that the reader can appreciate.
Main Cover Line - The main cover line on the 'RNB' magazine is the text that reads 'Kevin Mc call' which consists of only two words, but will attract the target audiences instantly. This is because Kevin is an extremly well-known RNB artist of our time, therefore 'RNB' will know that this would make an impact with their fans and sales. The words are presented in red to coincide with the Mast head to represent it's importance to the magazine (also showing this with the block capitals), like VIBE have done, but 'RNB' have also done this to carry on the focus towards men. The writing is presented in Sans Serif to display the formal layout, and to match the proffesional tone of the front cover.
Mast Head - The mast head begins from the top left, as people begin to read from that side. The font is large and bright, with a luminous white colour so it will be extremly visible and attractive to the reader. The letters which spell out VIBEm is displayed in bubble writing to comprehend with the target audience (younger generation) so that the audience knows that it relates to them. The title is almost entirely covered by one of the top R&B artists 'Chris Brown' because he is a dominant R&B artist and is highly popular internationally, which will attract the reader from a shop window/shelf as it is what the reader will spot first. Both VIBE and Chris Brown mixed together on one cover will attract audiences alike, as they are both well-known and relate to each other.
Price - The price on the VIBE magazine is centred on the barcode, however it is presented small. This is because the company are a popular brand and will not want to attract the reader instantly to the price, if it is too high. It might not meet the expectations of the buyer, therefore VIBE would lose out on a lot of the magazines main/key audience.
Feature Article Photograph - VIBE immediately clarify that Chris Brown is the main article of the magazine, because he has his own large advertisement (photograph) as the front cover. The reader is informed instantly that Chris Brown is the main topic, because it stands out the most above the rest of the information and images etc. which is given on the front cover. The photograph will attract multiple teenage boys/girls to the image and the magazine, as Chris Brown is known to be highly popular amongst younger audiences with his latest songs and image. This will leave the reader engaged, as their favourite R&B artist is the main article of a a popular magazine, therefore it shows that it must be worth something if an extremely famous artist is presented on the front cover. This will make the reader want to purchase the magazine as Chris Brown is focused as the main protagonist of the front page and the feature article photograph. The photograph would especially attract the teenage girl sector of the audience as he could be, e.g. an idol, or teenage celebrity crush. To contrast with RnB's different artist backgrounds, some weeks, VIBE choose to show R&B women artists as their front cover and others of the men. This explains to the reader that VIBE's main audience isn't based on just one particular gender, as they use both male and female artists each week to please both, and ultimately explains to the reader that their magazines are not gender-biased.
Main Cover Line - The main cover line for the VIBE magazine is the text that reads 'IS THAT CHRIS BROWN?' which will attract the audience almost instantly. This is because Chris Brown is one of the most influencial and famous R&B artists of our generation, therefore VIBE would know that this would make a big impact on their fans sales. The words stand out a great deal, in some-ways it is more noticeable than the Mast Head. The main cover line is presented in the same colour as the Mast head so that they contrast well and do not clash. This could have also been done to explain to the reader that the article/topic involving Chris Brown is as dominant as the VIBE brand and title itself, therefore they choose to present this in the same colour as the title to display it's importance towards the magazine. The words 'CHRIS BROWN' are the overview of what the magazine will contain the most because it is presented as the main article, therefore the audience will know what to expect throughout the majority of the magazine.
Cover Line - The magazine gives a drop down list of cover lines all the way down the right-hand side of the front cover. An example of one of these would be 'Usher's exes'. This is extra information which is added onto the front cover, so that the reader can grasp a sense of what other storylines/features will be contained throughout the magazine. The word 'Usher' is presented in the colour Green to emphasize that it is to do with a famous celebrity (especially being R&B) and is displayed in this colour so that it stands out against the dark background, as the green is luminous.
Plugg - An example of a plugg from this magazine would be the quote towards the bottom left corner of the front cover which reads "I'M STILL A VIRGIN IN YOUR EYES..." This is a quote which continues on from the main cover line as it is a quote from Chris Brown related to the previous topic, with the reader being told this from the speech marks at each side and presented right underneath of the main cover line. This quote also features the word 'YOUR', however it is presented in italic writing to stand out and engage the reader to explain that it is involving the audiene in with the topic. The quote ends with an ellipsis, because the whole quote does not explain the full topic and will link to something else later on in the magazine so the reader would have to look inside to find out more, persuading them to purchase the magazine, concluding as the overall selling point.
Puffs - The front cover uses Puffs by using attractive and powerful words, such as: 'Rise', 'Fall', 'Mega', 'Best' and 'Debarge'. This will attract the reader as they make it sound as if VIBE is as dominant as the words and information that is used, which will persuade the reader to purchase the magazine.
Strapline - The strapline is at the very top of the front cover and explains more about the brand to promote it, by advertising extra information which is included with the magazine. For Example: 'COCAINE, HEROINE, PRISON, HIV... AND THE BEST LOVE SONGS OF THE 80's.' This is used to explain to the reader that there is more storylines, celebrities etc. which the magazine offers. For this issue, the strapline would be most beneficial to those who dislike Chris Brown who is promoted as the main article/photograph, because the reader is informed that there are more storylines and activities etc. that the reader can appreciate.
'RnB' Analysis:
Target Audience - The target audience for the 'RNB' magazine is somewhat different in comparison to the 'VIBE' magazine, as the front cover involves a more informal layout, without the use of Colloquial Language which was contained on the VIBE magazine, therefore 'RNB' is targeted at a more mature audience to the RNB genre. The front cover focuses more on the musical talent, rather than the celebrity gossip on the other magazine. The age range for the 'RNB' magazine would be aimed at a 20 - 40 audience, as they promote more of the legendary RNB artists which the younger generation will not be familiar with, rather than the VIBE magazine who promote fresh, unique talent on their front covers who the younger generation can relate to, like previously said 'RNB' focus more on the musical talent rather than the young celebrities, who always have a lot of gossip.
Mast Head - Unlike VIBE the 'RNB' Mast Head is presented right in the corner at the top left, rather than VIBE who filled up the whole top space of the magazine. The reason for this is because it is an extremly popular magazine company who will know that they are dominant, therefore they will not need to promote this with a large advertisement of their company name as people will already be familiar with it. The words which spell out 'RNB' are presented in a bright, red colour, unlike the VIBE magazines extremely 'white' colour, which showed lack of imagination as it was plain. The red will especially engage with men, as they are known to be heavily attracted to the colour red, therefore this may explain to the reader that their main audience maybe for specifically men, where as VIBE used a neutral, dull colour to represent that the magazine is for both genders. Also, the words 'RNB' are presented ragged and smooth to represent the layout, audience and genre. The Mast Head is also entirely visible to the reader, where as the VIBE magazine's Mast Head was half covered with a celebrity. This is an advantage as the title will more easily be sighted from a shop window/shelf.
Price - The price is not contained on the front cover which will mislead the reader into thinking that the magazine is cheap, however it probably won't be as it is a popular music company but it would not matter as the buyer would have purchased it already. VIBE displayed a price as the magazine was cheap, however 'RNB' have done this differently, probably because the price may be too expensive and will not meet the expectations of the buyer if it is sighted instantly on the front cover, which would lead to 'RNB' losing out on the magazines main/key audience.
Feature Article Photograph - 'RNB' immediately clarify that Kevin Mc call is the main article of the magazine because he has his own large advertisement, just like VIBE with Chris Brown. He stands out the most above the information that is given, which explains this even greater. The major difference between 'RNB' and VIBE is that 'RNB' have chose to present their photograph in Black and White to represent even more that the magazine is aimed at men, as men are not attracted to black and white imagery which creates a more 'manly' atmosphere towards the reader. VIBE chose to present their photograph in full colour, to promote the magazine as being aimed at both genders. Both 'RNB' and Kevin Mc call will attract audiences of a mature age, as they are both well-known to the older generation for their more formal R&B roles, which relate to each other.
Main Cover Line - The main cover line on the 'RNB' magazine is the text that reads 'Kevin Mc call' which consists of only two words, but will attract the target audiences instantly. This is because Kevin is an extremly well-known RNB artist of our time, therefore 'RNB' will know that this would make an impact with their fans and sales. The words are presented in red to coincide with the Mast head to represent it's importance to the magazine (also showing this with the block capitals), like VIBE have done, but 'RNB' have also done this to carry on the focus towards men. The writing is presented in Sans Serif to display the formal layout, and to match the proffesional tone of the front cover.
Cover Line - An example of a cover line would be from the text that reads 'Jeremih'. This is presented as extra information which is added on, so that the reader can grasp a sense of what else the magazine will involve and contain. Jeremih is a famous R&B artist, therefore readers will be engaged as they are focusing on more than just one famous celebrity.
Plugg - An example of a plugg would from the text which reads, "THE HIT MAKER...". 'RNB' have done the same as VIBE by using an ellipsis to persuade the reader to purchase magazine the magazine at an even higher extent, as they would have to purchase the magazine to find out more about that certain topic, especially when it involves very famous celebrities, which would conclude as the overall selling point.
Puffs - 'RNB' feature small puffs such as: 'Feel', 'Good', 'Beauty' and 'Premiere', however they do not feel as powerful as the ones which VIBE use, which ultimately suggests to the reader that the 'RNB's' advertising lacks the dominance which VIBES have, with the content and formal descriptions of 'RNB' being more thought about.
Strapline - The strapline is contained at the very top of the page (again) just like VIBE has done, which explains more about the brand, by promoting more information which the magazine contains. For example: 'Rooney Jerkins', 'Keith Sweat', 'Rhona Bennett', 'Sincere'. These are used to explain to the reader that the magazine contains information in regards to more than just one famous celebrity, overall attracting them more to the magazine as there is more gossip etc. which the reader can pursue. For this strapline it would be beneficial to the people who dislike Kevin Mc call, who is promoted as the main article, because the reader is informed that there are many other storylines etc. that he/she can appreciate.
Strapline - The strapline is contained at the very top of the page (again) just like VIBE has done, which explains more about the brand, by promoting more information which the magazine contains. For example: 'Rooney Jerkins', 'Keith Sweat', 'Rhona Bennett', 'Sincere'. These are used to explain to the reader that the magazine contains information in regards to more than just one famous celebrity, overall attracting them more to the magazine as there is more gossip etc. which the reader can pursue. For this strapline it would be beneficial to the people who dislike Kevin Mc call, who is promoted as the main article, because the reader is informed that there are many other storylines etc. that he/she can appreciate.
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