Monday 1 October 2012

Analysis of a Double Page Spread



 



















The double page spread that I am going to be analysing is a celebrity insider article from the Glamour magazine. The topic of this double spread article is Adele and how her stylist luxuries her. The target audience for this article would be aimed at teenage girls and young women, because she talks about her way of fashion. Teenage girls and women love fashion, and it‘s all about Adele’s life in fashion and most females will find her an inspirational and high-quality role model and may want to follow the stylish trend that she exposes on the magazine.

The main aspect of this article is the main feature article photograph. It is displayed as Adele half-way through getting ready with her stylist. Adele looks flawless in the image, which will attract women into thinking that they can look like Adele if they follow what the article says. What is special about this image is that the colour is presented in black and white, which will show the reader how professional the editor wanted this image to look, to match how professional Adele and her style is. Another reason why it is presented in this colour is because women are not drawn to black and white imagery, which is why she is presented in this way as women do not want to look at for example: exposed women, they want to look at what is behind Adele and her image. The photograph of Adele takes up one page of the double spread, which explains to the reader how important the article is and promotes this with the large photograph. It also shows how Adele makes up her time behind stage, with the multiple styles that she uses and the elegance that is put into it. This is not the only photograph that is featured in this double spread, as there is a smaller image of Adele who is performing at the ‘Brit Awards’ in her traditional black dress. The reason why they have included this image is so that the readers can get a grasp of what Adele looks like overall after the time that is spent on her. It is a presented as a full body shot, to show Adele’s style from head to toe where as the other photo is only of her head and waist. This image however is presented in colour, rather than in black and white. The coloured image will attract people’s attention more than the black and white image, and also to promote her performance from the Brit awards and the stylish trend that she brought onto the stage.

Underneath the image there is a quote from the article stating “When a look is working, Adele puts it on and feels it”. The magazine editor has placed the quote within the image, towards the bottom. It is the most eye-catching part of the article as the image will attract the reader, but the quote will explain to the reader what the article will contain and will overall explain to them whether they should carry on to read the article if they find the quote appealing. The colour of the quote is white and the background is black from Adele’s dress, this is so that the colours do not clash and contrast well with the photograph print. You can clearly see the quote with the clear type of text and font that is used, which is presented professional to match the precision of Adele’s styles.

The colour schemes of the double spread article are simple and elegant. The colours that Glamour has chosen are:

1. White
2. Black
3. Orange

The reason why these colours were chosen is because it is elegant and natural to match the neutrality of Adele and her beauty, as she is an elegant women and the colour compliments the images that are used. It helps the images come alive more with the white background, as black and white contrast well. If there were an assortment of colours contained on the double spread then the article would be all over the place and would not match the professionalism of Adele’s style and the articles professional procedure.The only major colour that is used is displayed on the title of the article, which has been used as a luminous orange colour to present the word “Adele’s”, which is also presented in a large font. This tells the reader that the article is about Adele instantly, which explains why there are images of her etc. The orange captivates the reader’s eyes, as it is bright and bold, with the writing on the article being compressed underneath the feature article photograph, with the size of the font presented small. However women love to read more than looking at the images unlike men, which explains why there is an altitude of text that is contained in the article as gossip interacts with women, especially with famous celebrities such as Adele.

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