This is a double page spread taken from the music magazine ‘Q’, who are advertising the Black Eyed Peas, one of R&B’s most iconic music groups.
Immediately, the image will draw the reader’s attention because it takes up two thirds of the entire two pages. The organisation of the features such as the column of writing is clear to see, as well as the writing, because it isn’t too large and doesn’t take up a vast quantity so it therefore allows for more written information to be put into the column, and the black coloured font is also a contrast of the white background and hence helps to stand out to the reader, attracting their attention. This is so that when they read the article, the simple type of font makes it even easier to read. The affect overall is that the audience will feel more comfortable when reading the article, as there are less complications involved than there would be without the contrasting colours and simple fonts, etc. and hence this will reel in the audience to read this article.
A disadvantage to this article wouble be that the image crosses over the fold of the page and the image is cut off and cannot be fully viewed by the audience, and this can put off the audience as they prefer to see a full image rather than seeing half of an image. The design of putting the image over the centrefold of the page was a poor decision.
The colour scheme on the double page spread is clear to identify with a mix of gold, black and white with other similar colours like beige and light grey, which are located across the page in images, writing and headings and created images. This could signify the bands rich and famous lifestyle, and the colour gold could also have the connotation of the band’s wealth, good health, success and personal power.
The image of the Black Eyed Peas has a different variaty of colours, with Will.I.Am wearing black, white, beige and grey which contrast and compliment each other at the same time. This gives away a connotation to the reader that will.I.am is more important than the other members. This is because he is standing in front of the other members, whilst the other members stand behind him, slightly faded. He has the most successful solo career out of the entire group, after collaborating with many successful, multi-platinum artists such as Cheryl Cole, Britney Spears, etc. which may further explain this.
The colours certainly stand out as striking and different which will catch the eye of the audience, but these colours also look good together as they make the other colours stand out too, further making the page lively, and ebullent. Also, the white background helps to make the characters stand out as they are wearing strong colours, and the overall effect is that they are the main feature on the page which will draw attention.
The header and pull quote have a very ‘futuristic’ feel due to the gold and the chrome colours. These colours contrast massively with the plain white text box that caresses it. Also, the pull quote has a highly robotic appearance and further reflects the futuristic look. The plain white background gives the page a simplistic and quite ‘empty’ feel, which further adds to the futuristic look on things. However, the plain white background could also be a denotation; the colour white symbolises purity and the Black Eyed Peas’ material is always written and produced by their selves (in particular will.i.am, who is at the front of the feature image) and hence, is ‘pure’ as everything the group sing is true to themselves.
Her posture shows the innocence that she may have with the hand behind her back, but this may also represent a slight confidence. The artists name being in blue draws the reader’s attention to that section, because the name contrasts against the white background and black writing. This is so that the audience will instantly know who this article will be about.
The pictures represented along the top of the double page spread, allows the reader to get an insight into the artists personality, which will put the reader at ease with the artist. It shows the fun, lively, and creative side of the artist, but also a bit of her background on her.
The audience will also be attracted to the artist from the middle, main photograph. This is because the fact she is wearing red, stands out from the black and white colour of the background, which helps her stand out a lot more, catching the reader’s eye instantly. The connotations of the colour red, is romance, love, fire, sexiness all of which may represent her personality. What she is wearing also shows that she is a modern artist because she is fashionable with today’s trends, which will attract a lot of the younger audiences, as she is keeping in with this generation’s style. Most young women like to be up to date with what celebrities are wearing, and the latest trends in the different seasons etc. therefore this also explains to the reader that she is highly professional, and sophisticated by keeping with the right dress styles for certain scenarios.
The fact that there is a section of text in bold, right next to the artists legs, in black writing with a much larger font, helps it stand out more. It is attracting the reader to the main source, and the more important parts of the text. Many of the younger audience maybe attracted to her legs in prone of jealousy, or admiration etc. therefore this text may have also been placed here specifically, because they know that the readers will be looking at the bright photograph first as it catches their eye, rather than going straight into the context.
The artist is making direct eye contact with the audience, also known as the ‘direct mode of address’, therefore it is drawing attention of the reader, into the article, because it is as if the artist is addressing you personally. This will put the reader at ease with the artist.
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