Sell lines, call outs and puffs - These are the key aspects to an RnB magazine, this is because it is one of the first things that the buyer is drawn to when sighting the magazine on a shop shelf, etc. This is particularly popular with my target audience as even the slightest bit of information surrounding famous celebrities would draw them in instantly, as my audience is aimed at the younger generation who are attracted to the latest gossip etc. For example: 'Win a FREE Chris Brown CD!' would attract the specific audience to the magazine because it is showing the readers that they can win something from purchasing this magazine. Also, Chris Brown's area within the pop industry is significantly high and is a very popular artist to the younger generation (especially teenage girls) so if they see that he is featured in the magazine then they are more likely to purchase it as he maybe a e.g. Teenage celebrity crush. This would conclude as the overall selling point.
RnB magazines usually like to use celebrities hobbies as their articles, so there could also be an attractive call-out which may read 'Rihanna's top ten must-haves' which could be presented in a bright, bold luminous colour. This would draw the reader in because they are discovering celebrities hidden secrets etc, which would persuade them to purchase the magazine at an even higher extent, particularly because Rihanna is one of the most influencial, famous pop artists of the 21st Century. This, and also that the title is presented bright etc. so it will catch the readers eyes instantly as it stands out from the background due to the wrtitng being a different colour to the box colour.
RnB magazines also tend to use specific RnB artists as their main storylines, to promote their magazine. An example of this could be from a sell line which reads ‘USHER FANS! Usher’s newsingle Boyfriend is out now!’ that would make the readers (and Usher fans especially) feel instantly involved, therefore convincing them to purchase the magazine as the topic relates to them the most and have even used their specific name in the magazine to promote this and attract them to it as it is who they are known as.
There could also be a sell line which reads ‘Katy Perry: I have a huge crush on Will.I.Am!”. This makes the reader feel like they are getting really good/juicy gossip by placing the words ‘huge’ and ‘crush’ together, which suggests to the reader that this is a big deal and then feel like they need/want to know the full story, therefore forcing them to buy the magazine, so it is almost as if the magazine has done this on purpose.
Mast Head - The masthead of an RnB magazine has a huge impact in attracting and addressing my audience, specifically if they are presented large, in capitals or bold writing and clear for everyone to see. These are the first things that the audience sight eye-contact with and will see when purchasing or looking at the magazine as it is the largest, displayed item on the page so it will draw the reader in well. The title of the front cover should be the biggest and boldest as it stands out from all the other features. To have the title as the largest font is important as the readers need to know what the magazine is called for future reference and to make sure that they are buying the correct magazine. You could attract the audience through a title such as: ‘We love RnB’ as it means the reader can immediately understand that it is an RnB magazine and relates to all of their favourite RnB artists within this genre. This a key concept to attracting my audience as it allows them to know that this magazine holds literally all of the information which is related to their favourite music genre that they could want to fufill.
Mast Heads with the Double Page Spread - Mastheads can be used for the double page spread in an RnB magazine which would help to attract the reader as it is a pull quote and is written in direct quotations. This immediately gives the reader some information about the article before the readers actually read it themselves and tells them that it is for example: an interview. This is also useful so that the reader can sense whether the specfic article which is promoted is within their interest. By using different colours in the title it adds a big attraction for the audience and makes the page look more interesting and thought-provoked. An example of a title used for a contents page could be: ‘What’s inside...’ which is eye-catching and attracting for the audience not only because of the big writing and bright colours but also because it includes an ellipsis. This effectively makes the reader move onto the further features of the page whereas if it didn’t have it they would generally just skip the page.
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